1. Introduction

Welcome to Multifari. These Terms of Service ("Terms") govern your access to and use of the Multifari platform, website, APIs, and related services (collectively, the "Service") operated by Web Ventures Ltd ("we", "us", "our"), a company registered in New Zealand.

By accessing or using the Service, you agree to be bound by these Terms. If you do not agree to these Terms, do not use the Service.

2. Definitions

• "Service" means the Multifari platform, including the website at multifari.com, the content management system, video generation tools, social distribution features, APIs, and all related services.
• "User" means any individual or entity that accesses or uses the Service.
• "Content" means any text, images, videos, audio, data, or other materials uploaded to, generated by, or distributed through the Service.
• "AI-Generated Content" means Content created or assisted by artificial intelligence tools integrated into the Service, including but not limited to articles, videos, images, and social media posts.
• "Entity" means an organisation or business registered within the Service.
• "Site" means a website managed through the Service under an Entity.

3. Account Registration

To use certain features of the Service, you must create an account. You agree to:

• Provide accurate, current, and complete information during registration.
• Maintain the security of your account credentials.
• Promptly update your account information if it changes.
• Accept responsibility for all activities that occur under your account.
• Notify us immediately of any unauthorised use of your account.

We reserve the right to suspend or terminate accounts that violate these Terms or that we reasonably believe are being used for fraudulent or unlawful purposes.

4. Use of the Service

4.1 Permitted Use

You may use the Service to create, manage, and distribute content for lawful purposes in accordance with these Terms. This includes using AI-powered content generation tools, video creation features, and social media distribution capabilities.

4.2 Prohibited Use

You agree not to:

• Use the Service for any unlawful purpose or in violation of any applicable laws or regulations.
• Upload, generate, or distribute Content that is defamatory, obscene, abusive, hateful, or that infringes on the rights of others.
• Use the Service to send spam, unsolicited messages, or engage in any form of automated abuse.
• Attempt to gain unauthorised access to the Service, other users' accounts, or any related systems.
• Use the Service to create misleading or deceptive content, including deepfakes or content designed to impersonate real individuals without their consent.
• Reverse-engineer, decompile, or disassemble any part of the Service.
• Use the Service in a manner that could damage, disable, overburden, or impair our servers or networks.
• Resell or redistribute the Service without our prior written consent.
• Use AI-generated content in a manner that violates the content policies of third-party platforms (including YouTube, TikTok, Instagram, Facebook, LinkedIn, and X/Twitter).

5. Content

5.1 Your Content

You retain ownership of Content that you upload to the Service. By uploading Content, you grant us a non-exclusive, worldwide, royalty-free licence to host, store, reproduce, and display your Content solely for the purpose of operating and providing the Service.

5.2 AI-Generated Content

Content generated using our AI tools is provided "as is". You are responsible for reviewing, editing, and verifying all AI-generated content before publishing or distributing it. We do not guarantee the accuracy, completeness, or appropriateness of AI-generated content.

You acknowledge that:

• AI-generated content may require disclosure on certain platforms in accordance with their policies and applicable laws.
• You are solely responsible for ensuring AI-generated content complies with all applicable laws, regulations, and platform terms of service.
• AI-generated content should be reviewed for factual accuracy before publication.

5.3 Content Standards

All Content published through the Service must comply with applicable laws, including the New Zealand Fair Trading Act 1986, the Harmful Digital Communications Act 2015, and the Advertising Standards Authority (ASA) Code of Ethics. Content distributed to international audiences must also comply with the laws of those jurisdictions.

5.4 Content Removal

We reserve the right to remove or disable access to any Content that we determine, in our sole discretion, violates these Terms or applicable law. We will make reasonable efforts to notify you before removing your Content, except where immediate removal is required by law or to prevent harm.

6. Third-Party Platform Distribution

The Service enables distribution of Content to third-party platforms including YouTube, TikTok, Instagram, Facebook, LinkedIn, and X/Twitter. You acknowledge that:

• Distribution to third-party platforms is subject to those platforms' terms of service, which you must independently agree to and comply with.
• We are not responsible for the actions of third-party platforms, including content removal, account suspension, or changes to their APIs or policies.
• You are responsible for maintaining valid credentials and authorisations for any third-party platform accounts connected to the Service.
• Third-party platforms may impose their own requirements for AI-generated content disclosure, which you must comply with independently.

7. Advertising and Monetisation

If you use the Service to create content for advertising or monetisation purposes (including Google AdSense, YouTube Partner Programme, or similar programmes), you are responsible for ensuring that your content meets all eligibility requirements of those programmes. AI-generated content may have additional requirements for monetisation eligibility, which you must verify independently with each platform.

8. Fees and Payment

Certain features of the Service may require payment. Fees will be clearly communicated before you incur them. Unless otherwise stated:

• Fees are quoted in New Zealand Dollars (NZD) and are inclusive of GST where applicable.
• Payment is processed through our third-party payment provider (Stripe).
• Subscriptions renew automatically unless cancelled before the renewal date.
• Refunds are provided at our discretion in accordance with the New Zealand Consumer Guarantees Act 1993.

9. Intellectual Property

The Service, including its design, code, features, and documentation, is owned by Web Ventures Ltd and is protected by copyright, trademark, and other intellectual property laws. You may not copy, modify, or distribute any part of the Service without our prior written consent.

10. Privacy

Your use of the Service is also governed by our Privacy Policy, which describes how we collect, use, and protect your personal information.

11. Disclaimer of Warranties

The Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure.

12. Limitation of Liability

To the maximum extent permitted by New Zealand law (including the Consumer Guarantees Act 1993), our total liability to you for any claims arising from your use of the Service shall not exceed the total fees paid by you to us in the twelve (12) months preceding the claim. We shall not be liable for any indirect, incidental, special, consequential, or punitive damages.

13. Indemnification

You agree to indemnify and hold harmless Web Ventures Ltd, its directors, employees, and agents from any claims, damages, losses, or expenses (including reasonable legal fees) arising from your use of the Service, your Content, or your violation of these Terms.

14. Termination

Either party may terminate the use of the Service at any time. Upon termination:

• Your right to access the Service will cease immediately.
• We will retain your Content for a reasonable period (up to 90 days) to allow you to export your data, after which it may be deleted.
• Provisions that by their nature should survive termination (including intellectual property, limitation of liability, and indemnification) will survive.

15. Changes to These Terms

We may update these Terms from time to time. Material changes will be communicated via email or through the Service. Your continued use of the Service after changes take effect constitutes acceptance of the updated Terms. If you do not agree with any changes, you should discontinue use of the Service.

16. Governing Law

These Terms are governed by and construed in accordance with the laws of New Zealand. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of New Zealand.

17. Contact

If you have questions about these Terms, please contact us at:

Web Ventures Ltd
Email: [email protected]